LINA PALACIO RESUME

OBJECTIVE
To obtain a creative and challenging graphic/ web designer position where over nine years of experience will add value to operations.

SUMMARY OF QUALIFICATIONS
- Over nine years of experience in advertising for diverse industries 
- Website design with emphasis on enhanced efficiency, accessibility, and search engine optimization. XHTML & CSS coding, image editing, and fair Flash experience
- Habitually selected as group leader and resource manager by senior leadership
- Dependable team player, willing to assume high levels of responsibility
- Bilingual. Fluent English and Spanish
- Proven ability to organize and prioritize multi-faceted projects involving both small and large groups in a fast-paced environment
- Commitment to excellence in customer service with quick resolution of challenge
- Superior communication and interpersonal abilities; work well with all levels of staff management
- Served as consultant on multiple businesses
- Served as lead designer on website design projects 


ADVERTISING EXPERIENCE

2007  -  Present  	Freelance Projects	Tampa, FL
- Developed website, brand identity, and signage on vehicle for Area Rugs Direct (www.ArugDirect.com) and Avalon Corporate Housing (site still under construction).

2005  -  Present  	Centro Mi Diario 	Tampa, FL
- Design and oversight of a weekly publication with distribution in excess of 60,000 readers
- Analyze and provide graphic displays for stories by utilizing captions, side bars, info graphics and other elements
- Six-plus years of daily use of pagination technology and design software
- Collaborate with reporters, editors, photographers and other staff members to create best display possible

2004  -  2005  	The Tampa Tribune 	Tampa, FL
- Design and layout of advertisement and special projects publishing in The Tampa Tribune
- Translations English to Spanish of editorial material for The Tampa Tribune, Channel 8 and TBO.com

2001 - 2004 	Nuevo Siglo Spanish Newspaper	Tampa, FL
- Graphic design through interface programs. In charge of the special sections diagramming
- Operate photographic equipment for advertisement purposes
- Developed new editorial sections and promoted them throughout the community- increased advertising revenue 27%. 

1998 - 2001 	Dogger American Hot Dogs	Medellín, Colombia
- Advertising Director - managed image standardization program with 50-plus employees and franchise owners.
- Marketing plan development: Physical development of a prototype, packaging, brand name, costs of production and marketing, pricing strategy, distribution strategy and sales forecast
- Worked with Management to create and implement a stepped incentive structure for sales employees.
- Implement team leadership and mentoring principles in develop training for sales staff.


PROFESSIONAL EDUCATION

2007	 The Art Institute of Tampa 	Tampa, FL
Associate of Arts / Interactive Media Design

2000 	Instituto de Artes	Medellín, Colombia
Bachelors in Advertising


COMPUTER SKILLS

Windows XP
Office XP Products: Word, Excel, Power Point

Graphics: 
Adobe Photoshop, InDesign, Illustrator, QuarkXpress, Acrobat

Web/Motion Graphics:
Flash, Dreamweaver, After Effects, Director. Programming Skills: HTML, CSS, Action Script.